Discover how therapists can increase their income through product recommendations and affiliate links, enhancing their practice while providing valuable resources to clients.
Massagers, walkers, cushions, foam rollers, putty are just some common items that each day you either order or recommend to patients. And likely, your patients are often asking you for all sorts of recommendations on products. In this article, we’ll give you several tips on how to appropriately add extra income to your practice through these equipment recommendations.
Make sure it’s a product you’ve tested and love!
People trust you, and although not every product works perfectly for each person, you want to be able to confidently know that the product you recommend is one of the best out there.
If you recommend a product solely based on the profit it may provide for you, that could damage your reputation and the relationship you have with your patients.
Create a recommended products page on your website
Having a dedicated page on your website is the easiest and best way to recommend products. Each time a patient asks for the best rollator or foam roller, you can simply direct them to your page.
By using this method, it’s easy and doesn’t feel salesy.
Create affiliate links using Amazon or other direct sellers
Amazon is one of the quickest and easiest ways to generate what’s called an “affiliate link”. This is a special link that tells Amazon that someone has bought a product through your recommendation, and as a result, you should get a small percentage of the profits. Other companies have these similar links you can use as well, although you may have to email or contact certain companies to find out about their affiliate programs.
But an affiliate link makes it very easy to generate passive income from your product recommendations. Let’s use Amazon as our example. Go to Amazon and sign up for their affiliate program. Search for a product you love, and click to create a special link.
Once you have that link copied, you are going to return to your website, and your dedicated equipment page, and paste that link onto the page. You may have to do some small editing to get things to look just how you want them, but that’s it!
Your patients won’t have to do anything different either. They’ll simply click on the item on your page and purchase, just as if it were a regular purchase.
Provide “How to” Explainer Videos or Photos
A great way to provide extra value and reason to go to your recommended equipment page may be to include various tips or instructions on how to use the products you recommend.
Another idea is to also include patient (no names of course unless they’ve consented) examples or testimonials of the product’s benefits.
Create Personalized Product Recommendations
Every patient’s needs are different, so tailoring your recommendations to their individual recovery journey can make a huge difference. Take a few extra minutes to customize your product suggestions based on their condition or goals. This personalized touch can make your patients feel valued and appreciated.
Track Your Best-Selling Items
Over time, you’ll notice which products are most popular among your patients. Keep track of the products that have the highest conversion rates so that you can adjust your recommendations accordingly. By consistently recommending products that your patients respond well to, you’ll increase the chances of them making a purchase through your affiliate links.
Summary
Having a dedicated equipment page saves you time, helps your patient more easily find quality products that could benefit them, and at the same time could earn you extra income. We hope this helps you continue to grow your therapy business!
Ready to Boost Your Income?
Start implementing these strategies today to turn your product recommendations into a source of passive income! Create your recommended products page, sign up for affiliate programs, and personalize your suggestions to provide the best value to your patients.
Looking for more ways to grow your practice and enhance your patient experience? Read more insights here.